SingTel partnered with SenionLab to enable Indoor Positioning on the Android version of SGMalls, an app that helps Singapore residents navigate increasingly large and confusing shopping malls. By utilizing SenionLab’s “sensor fusion” technology coupled with WiFi triangulation, we can go inside malls to help customers locate the shops they are looking for.

Whenever we see a successful mobile application integrating a disruptive technology, someone once made a courageous decision. Together with SingTel we were able to bring to market the biggest single deployment we have seen yet of a customized indoor location technology covering 50 shopping malls in Singapore. We have been thrilled to work together with a team that shares our dream of a mobile, always connected and location aware community.”

SingTel partnered with Novauris Technologies to build a local voice search for deF!ND, a digital assistant service. Novauris applied its Automatic Speech Recognition (ASR) technology to “Singlish”, a unique version of English spoken in Singapore, resulting in astounding accuracy – from recognizing local delicacies to understanding unique acronyms.

“It was fascinating to work with SingTel on speech recognition for its deF!nd concierge app. English is pronounced quite differently in Singapore from other parts of the world. Speech recognition systems (such as Siri) not customised for Singapore tend to run into difficulties. Novauris worked closely with SingTel Idea Factory to collect and study speech in Singapore. We discovered that it follows its own rules but is just as consistent and recognisable as speech in London or New York once the speech recognizer is adapted to it.

SingTel partnered with Jinni to recommend movies based on individual preferences and viewing history for mio TV PLAY, a video streaming app available on Samsung Smart TVs. Jinni’s Taste Engine goes beyond the usual keywords and genres that most review websites use to capture emotional responses to movies and recommend movies by analysing the viewers preferences.

“SingTel set out to revolutionize the user experience on connected TV and mobile devices, so they were a natural partner for Jinni. Together the teams worked closely to bring the first intuitive, personalized discovery experience to Asia on both mobile and IPTV.”

SingTel partnered with The Video Point to accurately recommend internet-based video content on mio TV PLAY. Recommendations are based on individual history and preferences including content from all popular video platforms like YouTube or CNN. The Video Point aggregates them for a mix of music, news, entertainment and TV shows while monitoring the viewing behaviour to better recommend content.

“The collaboration between SingTel and The Video Point brings a new differentiated TV experience. Having the ability of watching personal, high quality curated video content that comes from the internet with a simple intuitive lean back user interface makes the connected TV really connected.”